How Petit Bateau uses digital simulations to optimize its in-store merchandising strategy
Two years ago marks the start of the Petit Bateau and IWD collaboration. The French apparel company, known for its baby and kids clothes, adopted...
Brand Experience
Retail in APAC: A path to recovery
The health crisis has shaken nearly every aspect of the retail industry. Brands have been...
Brand Experience
Thinking Merchandising before Purchasing
Read the French Version. We talk a lot about operational visual merchandising and the miracles...
Brand Experience
This is Brand Culture
Have you recently visited the Atlantis shopping centers in Nantes, Euralille, Les Quatre Temps or...
Brand ExperienceRetail trends
Beauty digital inventions
In the past few years, we as consumers have witnessed various developments in beauty sector. The...
Brand Experience
Covid 19 pandemic: Retail Return Strategies
For all of us, the last few months have carried along much doubt and uncertainty, as the Covid...
Brand Experience
Communicating Brand identity through windows display!
Window displays are not only the true reflection of your brand identity but also provide instant...
Brand Experience
Retail & hotels: another step to experiential retail
Does the merger of retail and hotels sound an unfamiliar endeavor or brings out the expression of...
Brand Experience
Empowering the sales associates
In an era of digitalisation, when all the retailers are talking and incorporating the aspect of...
Brand Experience
Brands that care about their customers
In a time where everything is accessible on our phones, where the offer is bigger than demand, it´s...