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How Visual Merchandising Is Changing the Outlet Retail Experience!

One of the certainties of working in visual merchandising is that nothing is ever certain. Retail has seen some huge changes in the last decade, some expected, many unprecedented. The ability to change and adapt the ‘look and feel’ of a brand has...

The power of audio strategy for retail brands

Visual and sonic identity have become inseparable when it comes to defining a powerful brand...

Key Tips on Effective Time Management for a Retail Business

Running a retail business is rewarding, but it's not easy. It's not just about hitting your daily...

What is a planogram in retail?

Creating compelling, aesthetically pleasing store displays that shoppers can’t resist is an art and...

Visual Merchandising: 10 Insights on How To Merchandise Your Store

The success of your store will depend on how and if potential customers feel welcomed to shop or...

What Skills Do You Need To Be A Fashion Merchandiser?

A merchandiser’s job is to plan, supervise, and co-ordinate or carry out the installation of...

What Is Cross Merchandising in Retail – 7 Effective Strategies

In today’s fast-paced business environment, retailers are putting their best efforts into providing...

Why Consistent Branding is Important

You hear it all the time. Companies talk about having a consistent brand. They talk about brand...

5 Tips for Creating an Appealing Store Atmosphere

According to Science Direct, everything from a store’s condition to the information rate to the...
Printemps display

Life of a VM in a department store

“Visual merchandiser”... an exciting profession with such a poorly defined job description....