What is a planogram in retail?

What is a planogram in retail?

Creating compelling, aesthetically pleasing store displays that shoppers can’t resist is an art and a science. People ...

Visual Merchandising: 10 Insights on How To Merchandise Your Store

Visual Merchandising: 10 Insights on How To Merchandise Your Store

The success of your store will depend on how and if potential customers feel welcomed to shop or simply see what is ...

What Skills Do You Need To Be A Fashion Merchandiser?

What Skills Do You Need To Be A Fashion Merchandiser?

A merchandiser’s job is to plan, supervise, and co-ordinate or carry out the installation of promotional material in a ...

What Is Cross Merchandising in Retail – 7 Effective Strategies

What Is Cross Merchandising in Retail – 7 Effective Strategies

In today’s fast-paced business environment, retailers are putting their best efforts into providing a great customer ...

Why Consistent Branding is Important

Why Consistent Branding is Important

You hear it all the time. Companies talk about having a consistent brand. They talk about brand recognition and how ...

5 Tips for Creating an Appealing Store Atmosphere

5 Tips for Creating an Appealing Store Atmosphere

According to Science Direct, everything from a store’s condition to the information rate to the layout plays a role in ...

Life of a VM in a department store

Life of a VM in a department store

“Visual merchandiser”... an exciting profession with such a poorly defined job description. Depending on the status, we ...

How is Tech at the service of Beauty?

How is Tech at the service of Beauty?

With the pandemic revolution, new distribution models, emerging digitally native brands, and niche culture hype, one ...

The power of Storytelling in Visual Merchandising

The power of Storytelling in Visual Merchandising

We’re living – and shopping – in the new customer experience economy. From Apple’s Town Square to Nordstrom’s ...

5 Common Challenges of Visual Merchandisers

5 Common Challenges of Visual Merchandisers

Let's be real. Everything could be about visuals. Before we can make someone listen to us, we will be judged by how we ...