A new era for Department Stores
“Au Bonheur des Dames” by Emile Zola but make it an immersive experience in a retail store. This is exactly what Le Bon Marché Rive Gauche and...
Brand Experience
What do Avon, Benefit and Nocibé have in common?
Beauty brands have been through quite a market rollercoaster these past years. Sales of color...
Brand Experience
National Tiles enriches in-store customer experience with new VM solutions
During the Holidays, window displays remind us how hard brands work to create the most appealing...
Brand Experience
UIUX of Designing Retail Spaces
Imagine a store where the product never changes. Displays are monotonous and uninteresting while...
Brand Experience
THE FUTURE OF BEAUTY AS ENVISIONED BY A DATA SCIENTIST
Kristina Kosenko, Data Scientist and Founder & CEO of SKINFAIR talks AI, Data Science and Beauty....
Brand Experience
Communicating the Brand: The Vital Role of Visual Merchandising
As brands and retailers increasingly look to pour more money into their online presence, there is a...
Brand Experience
How to Take Your Retail Spaces to a Sustainable Level
The times when a brand's only purpose was to produce and sell goods are ancient history. Keeping up...
Brand Experience
Top 9: 2020 Parisian Window Displays
2020, a year that has been spent mostly online and inside, but brands and retailers have stayed...
Brand Experience
Retail & Digital: we are stronger together
In the midst of this very particular holiday season, the current global situation inevitably...
Brand Experience
How Petit Bateau uses digital simulations to optimize its in-store merchandising strategy
Two years ago marks the start of the Petit Bateau and IWD collaboration. The French apparel...