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WHAT DO AVON, BENEFIT AND NOCIBÉ HAVE IN COMMON?

Beauty brands have been through quite a market rollercoaster these past years. Sales of color cosmetics fell by 33% globally, overall retail sales declined by 15% in 2020 (according to the McKinsey on Consumer and Retail podcast), and the overall...

National Tiles enriches in-store customer experience with new VM solutions

During the Holidays, window displays remind us how hard brands work to create the most appealing...

UIUX of Designing Retail Spaces

Imagine a store where the product never changes. Displays are monotonous and uninteresting while...
SKINFAIR HEADER

THE FUTURE OF BEAUTY AS ENVISIONED BY A DATA SCIENTIST

Kristina Kosenko, Data Scientist and Founder & CEO of SKINFAIR talks AI, Data Science and Beauty....

Communicating the Brand: The Vital Role of Visual Merchandising

As brands and retailers increasingly look to pour more money into their online presence, there is a...
Sustainable Stella MCcartney Store IWD Merchandising BLOG

How to Take Your Retail Spaces to a Sustainable Level

The times when a brand's only purpose was to produce and sell goods are ancient history. Keeping up...

Top 9: 2020 Parisian Window Displays

2020, a year that has been spent mostly online and inside, but brands and retailers have stayed...

Retail & Digital: we are stronger together

In the midst of this very particular holiday season, the current global situation inevitably...

How Petit Bateau uses digital simulations to optimize its in-store merchandising strategy

Two years ago marks the start of the Petit Bateau and IWD collaboration. The French apparel...
Surveys

4 benefits of using online surveys for retailers

Retailers use mobile applications to improve the coordination between Field teams and Head Office...