The story behind Dior Travel Retail Americas' VM Star Program
Dior needs little introduction. Its travel retail network is another matter: a constellation of points of sale stretching from Canada to Argentina,...
Brand Experience
10 hours of planogram work, cut in half. Here's how one French pharma lab did it.
Ultra-competitive, with an ambivalent customer journey from beauty products to healthcare products,...
Brand Experience
Interview: IWD has allowed us to provide and elevate the visual direction and support to stores
Ashley Stewart, beloved for its bold styles and trendy fashion for women, has built a fiercely...
Brand Experience
When the Brand Fits In
Monday morning LinkedIn scroll, looking for news from our clients. YSL Beauty at Coachella....
Brand Experience
Inside The North Face’s Retail Evolution
[INTERVIEW - Sofia Mincuzzi, Visual Merchandising Coordinator, The North Face] Visual Merchandising...
Brand Experience
Five Companies Redefining VM’s Sustainability Brief
Somewhere between bespoke fixtures and a store’s next-best hit lives retail's most disposable...
Brand Experience
Clarity that Pays: How The Foschini Group Leveraged IWD to Unlock Billions in Value
French version [INTERVIEW] Clarity is more than a goal — it’s a business driver. At The Foschini...
Brand Experience
More clarity, more time, more impact: how Garage and Dynamite made a winning move with IWD
An Interview with Sandy Faubert, Visual Project and Print Production Manager With nearly 300 stores...
Brand Experience
Exclusive Interview: The Visual Merchandising Transformation at Steve Madden
Steve Madden, the iconic American footwear and fashion accessories brand known for its trendy and...
Brand Experience
Dermalogica’s Revolution: Cutting Planogram Time from 80% to 25%
Behind every flawless in-store display is a dedicated expert ensuring every product looks its best...