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A new era for Department Stores

“Au Bonheur des Dames” by Emile Zola but make it an immersive experience in a retail store. This is exactly what Le Bon Marché Rive Gauche and Crumble Production did to celebrate the store's 170th anniversary, making it the world's oldest department...

What do Avon, Benefit and Nocibé have in common?

Beauty brands have been through quite a market rollercoaster these past years. Sales of color...

National Tiles enriches in-store customer experience with new VM solutions

During the Holidays, window displays remind us how hard brands work to create the most appealing...

UIUX of Designing Retail Spaces

Imagine a store where the product never changes. Displays are monotonous and uninteresting while...
SKINFAIR HEADER

THE FUTURE OF BEAUTY AS ENVISIONED BY A DATA SCIENTIST

Kristina Kosenko, Data Scientist and Founder & CEO of SKINFAIR talks AI, Data Science and Beauty....

Communicating the Brand: The Vital Role of Visual Merchandising

As brands and retailers increasingly look to pour more money into their online presence, there is a...
Sustainable Stella MCcartney Store IWD Merchandising BLOG

How to Take Your Retail Spaces to a Sustainable Level

The times when a brand's only purpose was to produce and sell goods are ancient history. Keeping up...

Top 9: 2020 Parisian Window Displays

2020, a year that has been spent mostly online and inside, but brands and retailers have stayed...

Retail & Digital: we are stronger together

In the midst of this very particular holiday season, the current global situation inevitably...

How Petit Bateau uses digital simulations to optimize its in-store merchandising strategy

Two years ago marks the start of the Petit Bateau and IWD collaboration. The French apparel...