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Caroline Image

Caroline

I am a Brand Image leader working in Retail and tech passionate about 360° storytelling. I'm also keen on travel and wildlife. I have a strong experience in building and implementing communications strategies (consumer, corporate, BtoB, social media) consistent with marketing levers and business needs. I have always been working in fast-paced environments and have experienced early days of companies that have known tremendous growth.

Retail trends

VMs are infusing positivity and freshness

VMs seem to have seamlessly agreed to infuse freshness and positivity in cities around the world....
Retail trends

Retail Insights 2021

We are now in 2021 and we are all painfully aware of the elephant in the room- 2020 left a mark on...
Brand Experience

Retail & Digital: we are stronger together

In the midst of this very particular holiday season, the current global situation inevitably...
Merchandising tips

7 impressive Christmas Visual Merchandising Guidelines

Christmas season means the magical array of Holiday season fills every heart with joy and...
Retail trends

Papercraft Artists: A World Tour

Folded, incised with a scalpel, serrated with a laser: more and more Visual Merchandisers or Set...
Brand Experience

How Petit Bateau uses digital simulations to optimize its in-store merchandising strategy

Two years ago marks the start of the Petit Bateau and IWD collaboration. The French apparel...
Brand Experience

Retail in APAC: A path to recovery

The health crisis has shaken nearly every aspect of the retail industry. Brands have been...
Merchandising tips

Springtime Merchandising Tips

The birds are starting to chirp, the snow is melting and the sun is shining... Spring is coming......
Retail trends

3 cool reasons for Companies to collaborate with schools

In a rapidly changing environment where uncertainty is high, companies and institutions need to...