A new era for Department Stores
“Au Bonheur des Dames” by Emile Zola but make it an immersive experience in a retail store. This is...
Brand Experience
Maxine
Brand Experience
What do Avon, Benefit and Nocibé have in common?
Beauty brands have been through quite a market rollercoaster these past years. Sales of color...
Retail trends
RETAIL INSIGHTS 2022 from 4 IWDians
When tackling the topic of upcoming retail trends for 2022, we decided to give the stage to 4 of...
Merchandising tips
How is Tech at the service of Beauty?
With the pandemic revolution, new distribution models, emerging digitally native brands, and niche...
Brand Experience
THE FUTURE OF BEAUTY AS ENVISIONED BY A DATA SCIENTIST
Kristina Kosenko, Data Scientist and Founder & CEO of SKINFAIR talks AI, Data Science and Beauty....
Merchandising tips
The power of Storytelling in Visual Merchandising
We’re living – and shopping – in the new customer experience economy. From Apple’s Town Square to...
Retail trends
Year of the Ox: retail opportunities
Xin nian kuai le! Happy Lunar New Year! On February 12, 2021 we will officially enter into a new...
Merchandising tips
7 Inspiring Visual Merchandising Tips from Leading Experts
With visual merchandising, there is an insatiable need to surprise and inspire customers. There are...
Merchandising tips
The ABCs of Visual Merchandising in 2023: From Planograms to Point of Sale
Visual Merchandising is as much of an art as it is a science in finding the most captivating and...