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Caroline Image

Caroline

I am a Brand Image leader working in Retail and tech passionate about 360° storytelling. I'm also keen on travel and wildlife. I have a strong experience in building and implementing communications strategies (consumer, corporate, BtoB, social media) consistent with marketing levers and business needs. I have always been working in fast-paced environments and have experienced early days of companies that have known tremendous growth.

Retail trends

Retail lookout of May: it all happened in California

The Californian dream blows a pastel wind on the month of May. A fresh wave of store openings,...
Retail trends

Lifestyle trends in full bloom 🌸, AI report, or surprising openings...

These are April's retail lookout. Which one inspires you the most? DIOR & JACQUEMUS: DECORATION AND...
Retail trends

TECHNOLOGY IS TRENDY

Fashion Brands are integrating more and more technology in their Shows (Coperni...) or their...
Retail trends

VALENTINO, SEPHORA, COACH and more...

They are hot, and almost all pink, these are the retail lookout of March. THE CRAZE FOR...
Retail trends

PHARRELL, KERING, SUPERBOWL and more...

2023 is looking up for the retail sector. We've selected 5 retail lookout that you should not miss...
Merchandising tips

MULTI-BRAND ENVIRONMENT: GET THE MOST OUT OF YOUR STORE SURVEY

Being distributed in a multi-brand environment is challenging in terms of ensuring store...
Merchandising tips

The most used in-store survey template for optimal performance

Field team feedback is key for your retail business. We talked about it in a previous article but...
Brand Experience

North Face, Petit Bateau or Joe Fresh: how did they optimize their Visual Merchandising strategy?

The retail world has been going through a big transformation in the past few years. As we all know,...
Brand Experience

What do Avon, Benefit and Nocibé have in common?

Beauty brands have been through quite a market rollercoaster these past years. Sales of color...