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Mastering Planograms: How They Impact Visual Merchandising?

Creating compelling, aesthetically pleasing store displays that shoppers can’t resist is an art and a science. People are naturally drawn to displays...

Visual Merchandising: 10 Insights on How To Merchandise Your Store

The success of your store will depend on how and if potential customers feel welcomed to shop or...

What Skills Do You Need To Be A Fashion Merchandiser?

A merchandiser’s job is to plan, supervise, and co-ordinate or carry out the installation of...

What Is Cross Merchandising in Retail – 7 Effective Strategies

In today’s fast-paced business environment, retailers are putting their best efforts into providing...

Why Consistent Branding is Important

You hear it all the time. Companies talk about having a consistent brand. They talk about brand...

5 Tips for Creating an Appealing Store Atmosphere

According to Science Direct, everything from a store’s condition to the information rate to the...
Printemps display

Life of a VM in a department store

“Visual merchandiser”... an exciting profession with such a poorly defined job description....
Dior Planogram 3D Display Make Up

How is Tech at the service of Beauty?

With the pandemic revolution, new distribution models, emerging digitally native brands, and niche...

The power of Storytelling in Visual Merchandising

We’re living – and shopping – in the new customer experience economy. From Apple’s Town Square to...

5 Common Challenges of Visual Merchandisers

Let's be real. Everything could be about visuals. Before we can make someone listen to us, we will...