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4 DIGITAL BOOSTS FOR STRESS-FREE STORE OPENINGS

4 DIGITAL BOOSTS FOR STRESS-FREE STORE OPENINGS

4 DIGITAL BOOSTS FOR STRESS-FREE STORE OPENINGS

Opening a new retail store can be a logistical nightmare: from conceptualizing the store design to coordinating with teams globally, managing crucial information, and ensuring effective communication; the challenges are immense... However, game-changing digital solutions have significantly altered the landscape of store openings. Let's explore four key reasons how:

 

1. 3D, CLOSER TO REALITY

3D design environment has transformed how retail teams conceptualize and communicate their store concepts. Gone are the days of static blueprints and cumbersome presentations. Retailers now have the ability to immerse themselves in a life-like 3D space, making it easier to collaborate with international teams. This innovative approach has been praised for its ability to bring store concepts to life, making it easier for everyone involved to visualize the end product.

Levis' team is using IWD 3D Design Editor to share realistic guidelines: "I have been using IWD for almost ten years now for building Visual directives and guidelines. I also use it to build new stores, place fixtures, product, graphics, and mannequins and compile that into a guideline to be used when opening a new store."

2. CENTRALIZED INFORMATION MANAGEMENT

One of the biggest headaches in store openings is managing a plethora of event-driven, vital and precise information scattered across various sources. From addresses and staff details to inventory data, diverse documents, and even furniture specifications, everything is conveniently located in one place, a centralized hub where teams can access all the necessary store information. This organizational overhaul is streamlining operations and reducing the risk of crucial details slipping through the cracks.

 

3. Real-Time Communication Facilitation

Retail is a dynamic industry, and last-minute changes are part for the course. Software supplier like IWD recognize this reality and offer instant chat features, allowing team members to communicate swiftly and effectively. This real-time communication ensures that any issues, such as delivery delays or unexpected alterations, can be addressed promptly. This proactive approach helps mitigate potential hiccups that could otherwise disrupt and slow down the store opening process.

 

4. Surveys FOR FEEDBACK

Communication is not just about broadcasting information; it's also about listening. Retail Apps empower retail teams to create surveys, fostering two-way communication between head offices and store staff. Real-time updates and invaluable feedback and insights are collected, enriching the overall decision-making process.

 

While challenges will always be a part of the retail landscape, innovative solutions are reshaping the way the industry operates. Retail teams are finding new ways to navigate the complexities of store openings, enhancing collaboration, and ensuring smoother operations. 

 

 

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Caroline Image

Caroline

I am a Brand Image leader working in Retail and tech passionate about 360° storytelling. I'm also keen on travel and wildlife. I have a strong experience in building and implementing communications strategies (consumer, corporate, BtoB, social media) consistent with marketing levers and business needs. I have always been working in fast-paced environments and have experienced early days of companies that have known tremendous growth.