Makeup: Get the Most Out of Your Digital Displays

When it comes to Makeup, every shade counts. But is it a crushed raspberry red or a raspberry red? These beautiful shades can be a real challenge for Visual Merchandisers and store teams implementing guidelines. Makeup visual merchandising is very specific due to the sheer number of products, their tiny sizes, the vertical vision from gondolas, and the competitive environment. To streamline these processes, it's essential to get the most out of your digital tools for your displays.

Let's explore how.

1. Stick to Real Life Without Losing Time

One of the biggest challenges in makeup merchandising is to efficiently translate real-life layouts to digitized processes. The solution? Using grids and trays. Imagine creating a stunning makeup gondola in less than a minute! By using grids that intuitively hold trays, you can replicate the exact arrangement of products without spending hours on setup. This not only saves time but also ensures that every detail is accurately represented, making it easier for store teams to follow.

2. Indicate In and out products

Efficiency is key in retail, and reducing shelving tasks can free up significant time for your teams. Before they start the turnover, indicate which items need to be moved in or out of a gondola. This clear direction helps avoid confusion and ensures that the layout remains consistent with the visual guidelines. By providing precise instructions, you can streamline the process and optimize productivity.

3. Make Life Easier for Implementers

With multiple gondolas to set up, store teams often struggle with where to start. Simplify their task by indicating the order in which products should be installed. This methodical approach reduces the risk of errors and makes the implementation process smoother. By guiding the team step-by-step, you can ensure that the final setup looks exactly as planned

4. Say Bye to Excel files

Traditional methods like Excel lists can be cumbersome and prone to errors. Fortunately, the anti-excel allergen exists! A makeup export can now look like a makeup gondola with grid visuals. On the same page, you can have the gondola layout along with the grid names, providing a clear and intuitive guide for the store teams. This visual approach simplifies the execution process and ensures accuracy.


In conclusion, maximizing the potential of your digital displays can transform the way you manage makeup visual merchandising. By using grids and trays, optimizing shelving tasks, guiding installation order, and replacing Excel lists with intuitive visuals, you can enhance efficiency and accuracy. Embrace digital to make the complex task of makeup merchandising not only manageable but also enjoyable for you and your store teams.

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