Effective Visual Merchandising tips
Visual merchandiser has a key role within a brand as it is a guarantor of visual identity and the implementation of products to optimize sales. It becomes prime for the visual merchandiser to make the shopping experience memorable.
The challenge for visual merchandisers start from the first outdoor impression. The window displays can reflect a first and last impression. It is a connecting thread between the outside and the inside of the store. The scenography must tell a story, reflect the identity of the brand. In one glace, customer must be able to relate the store to the brand identity, codes and messages through window displays.
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Caroline
I am a Brand Image leader working in Retail and tech passionate about 360° storytelling. I'm also keen on travel and wildlife. I have a strong experience in building and implementing communications strategies (consumer, corporate, BtoB, social media) consistent with marketing levers and business needs. I have always been working in fast-paced environments and have experienced early days of companies that have known tremendous growth.
