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Caroline Image

Caroline

I am a Brand Image leader working in Retail and tech passionate about 360° storytelling. I'm also keen on travel and wildlife. I have a strong experience in building and implementing communications strategies (consumer, corporate, BtoB, social media) consistent with marketing levers and business needs. I have always been working in fast-paced environments and have experienced early days of companies that have known tremendous growth.

Merchandising tips

Makeup: Get the Most Out of Your Digital Displays

When it comes to Makeup, every shade counts. But is it a crushed raspberry red or a raspberry red?...
Brand Experience

Innovating Retail Workflow: An Interview with Zoey Glover, Retail Operations Manager at Ghanda Clothing

Ghanda Clothing, known for its trendy and casual wear, has rapidly expanded its footprint in the...
Retail trends

3 Interior Design Trends Shaping the Future of Retail Spaces

French version Current approaches to decoration and interior design reflect a world seeking meaning...
Merchandising tips

4 benefits of using online surveys for retailers

Retailers use mobile applications to improve the coordination between Field teams and Head Office...
Retail trends

5 Euro Summer Pop-ups Destinations

With temperatures rising and consumers heading off on summer getaways, brands are gearing up for...
Brand Experience

Behind the merch: 10 Questions for Tatiana de Bourguesdon, Founder of Retail Advice

French version With her gentle face and naturally chic and sophisticated demeanor, Tatiana de...
Retail trends

5 retail lookout: Let's head to Asia

While the French giant LVMH is selling Marc Jacobs and buying Milan's Kiko, let's head to Asia: 1....
Retail trends

Contactless, Self-Checkout, and Click and Collect: What Do Consumers Say?

In the era of omnichannel, retailers are committed to providing personalized, convenient, and fast...
naturalia interview visual merchandising director
Brand Experience

Behind the merch: 10 Questions with Timothé, Naturalia's Merchandising Manager

French version As a key player of the Merchandising team, Timothé Lesueur provides us with valuable...