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Caroline Image

Caroline

I am a Brand Image leader working in Retail and tech passionate about 360° storytelling. I'm also keen on travel and wildlife. I have a strong experience in building and implementing communications strategies (consumer, corporate, BtoB, social media) consistent with marketing levers and business needs. I have always been working in fast-paced environments and have experienced early days of companies that have known tremendous growth.

Brand Experience

Exclusive Interview: The Visual Merchandising Transformation at Steve Madden

Steve Madden, the iconic American footwear and fashion accessories brand known for its trendy and...
Brand Experience

Dermalogica’s Revolution: Cutting Planogram Time from 80% to 25%

Behind every flawless in-store display is a dedicated expert ensuring every product looks its best...
Brand Experience

Imaginative and Playful Christmas Displays Redefine 2024 Holiday Retail

The 2024 holiday season is bursting with creativity, as retailers transform their windows into...
retail team spirit visual merchandisers
Brand Experience

Cultivating Unity: 6 Ways Visual Merchandisers Break Down Silos in Their Work

In the dynamic realm of retail, the ability to collaborate seamlessly across departments isn't just...
Merchandising tips

Makeup: Get the Most Out of Your Digital Displays

When it comes to Makeup, every shade counts. But is it a crushed raspberry red or a raspberry red?...
Brand Experience

Interview: we’ve tripled the volume of directives issued to stores.

Ghanda Clothing, known for its trendy and casual wear, has rapidly expanded its footprint in the...
Retail trends

3 Interior Design Trends Shaping the Future of Retail Spaces

French version Current approaches to decoration and interior design reflect a world seeking meaning...
Merchandising tips

4 benefits of using online surveys for retailers

Retailers use mobile applications to improve the coordination between Field teams and Head Office...
Retail trends

5 Euro Summer Pop-ups Destinations

With temperatures rising and consumers heading off on summer getaways, brands are gearing up for...