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Caroline Image

Caroline

I am a Brand Image leader working in Retail and tech passionate about 360° storytelling. I'm also keen on travel and wildlife. I have a strong experience in building and implementing communications strategies (consumer, corporate, BtoB, social media) consistent with marketing levers and business needs. I have always been working in fast-paced environments and have experienced early days of companies that have known tremendous growth.

“Every Product Has to Pay Its Rent”, Raphaëlle Guigui on the Future of Merchandising

In a context where every square meter of store space must create value, brands can no longer settle...
Brand Experience

When the Brand Fits In

Monday morning LinkedIn scroll, looking for news from our clients. YSL Beauty at Coachella....
Brand Experience

Inside The North Face’s Retail Evolution

[INTERVIEW - Sofia Mincuzzi, Visual Merchandising Coordinator, The North Face] Visual Merchandising...
Retail trends

How Top Visual Merchandisers Stay Inspired and Ready for 2026

How do you keep your creative brain fresh when collections keep rolling out, marketing briefs speed...
Retail trends

Retail 2025: What the New Consumer Really Wants

French version Recognize this photo👆🏻? It’s from AMI’s neighborhood celebration for the launch of...
Brand Experience

More clarity, more time, more impact: how Garage and Dynamite made a winning move with IWD

An Interview with Sandy Faubert, Visual Project and Print Production Manager With nearly 300 stores...
Brand Experience

Exclusive Interview: The Visual Merchandising Transformation at Steve Madden

Steve Madden, the iconic American footwear and fashion accessories brand known for its trendy and...
Brand Experience

Dermalogica’s Revolution: Cutting Planogram Time from 80% to 25%

Behind every flawless in-store display is a dedicated expert ensuring every product looks its best...
Brand Experience

Imaginative and Playful Christmas Displays Redefine 2024 Holiday Retail

The 2024 holiday season is bursting with creativity, as retailers transform their windows into...