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Sustainable Stella MCcartney Store IWD Merchandising BLOG

How to Take Your Retail Spaces to a Sustainable Level

The times when a brand's only purpose was to produce and sell goods are ancient history. Keeping up with the customer's desire that brands address...

Top 9: 2020 Parisian Window Displays

2020, a year that has been spent mostly online and inside, but brands and retailers have stayed...

Retail & Digital: we are stronger together

In the midst of this very particular holiday season, the current global situation inevitably...

How Petit Bateau uses digital simulations to optimize its in-store merchandising strategy

Two years ago marks the start of the Petit Bateau and IWD collaboration. The French apparel...

Retail in APAC: A path to recovery

The health crisis has shaken nearly every aspect of the retail industry. Brands have been...

Thinking Merchandising before Purchasing

Read the French Version. We talk a lot about operational visual merchandising and the miracles...
Queen City

This is Brand Culture

Have you recently visited the Atlantis shopping centers in Nantes, Euralille, Les Quatre Temps or...

Beauty digital inventions

In the past few years, we as consumers have witnessed various developments in beauty sector. The...

Covid 19 pandemic: Retail Return Strategies

For all of us, the last few months have carried along much doubt and uncertainty, as the Covid...

Communicating Brand identity through windows display!

Window displays are not only the true reflection of your brand identity but also provide instant...

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