THE FUTURE OF BEAUTY AS ENVISIONED BY A DATA SCIENTIST
Kristina Kosenko, Data Scientist and Founder & CEO of SKINFAIR talks AI, Data Science and Beauty. IWD: Can you tell us more about your background and...
Brand Experience
Communicating the Brand: The Vital Role of Visual Merchandising
As brands and retailers increasingly look to pour more money into their online presence, there is a...
Brand Experience
How to Take Your Retail Spaces to a Sustainable Level
The times when a brand's only purpose was to produce and sell goods are ancient history. Keeping up...
Brand Experience
Top 9: 2020 Parisian Window Displays
2020, a year that has been spent mostly online and inside, but brands and retailers have stayed...
Brand Experience
Retail & Digital: we are stronger together
In the midst of this very particular holiday season, the current global situation inevitably...
Brand Experience
How Petit Bateau uses digital simulations to optimize its in-store merchandising strategy
Two years ago marks the start of the Petit Bateau and IWD collaboration. The French apparel...
Brand Experience
Retail in APAC: A path to recovery
The health crisis has shaken nearly every aspect of the retail industry. Brands have been...
Brand Experience
Thinking Merchandising before Purchasing
Read the French Version. We talk a lot about operational visual merchandising and the miracles...
Brand Experience
This is Brand Culture
Have you recently visited the Atlantis shopping centers in Nantes, Euralille, Les Quatre Temps or...
Brand ExperienceRetail trends
Beauty digital inventions
In the past few years, we as consumers have witnessed various developments in beauty sector. The...