Mathilde Nivet's paper windows displays
The Christmas windows of Printemps Haussmann in Paris are filled with birds - splendid paper birds of all kinds. Behind this joyful and delicate work...
Brand Experience
HOW ASICS ENHANCES INSTORE CUSTOMER EXPERIENCE
Read this article in French. In order to fulfill the objective to grow their position in the highly...
Brand Experience
HOW MOLTON BROWN PROFESSIONALIZED PLANOGRAM CREATION, AND MUCH MORE
Read this article in French. Jessica Terry, Senior Manager Visual Merchandising & Store Design at...
Brand Experience
13 MEMES ONLY VISUAL MERCHANDISERS WILL UNDERSTAND
From juggling with stocks to facing a general absence of appreciation for their artistry, visual...
Brand Experience
North Face, Vans, and Specialized: Pushing the line of Visual Merchandising Software for Optimal Strategies
Am I teaching you something when I say that visual merchandising plays a pivotal role in the...
Brand Experience
North Face, Petit Bateau or Joe Fresh: how did they optimize their Visual Merchandising strategy?
The retail world has been going through a big transformation in the past few years. As we all know,...
Brand Experience
A new era for Department Stores
“Au Bonheur des Dames” by Emile Zola but make it an immersive experience in a retail store. This is...
Brand Experience
What do Avon, Benefit and Nocibé have in common?
Beauty brands have been through quite a market rollercoaster these past years. Sales of color...
Brand Experience
National Tiles enriches in-store customer experience with new VM solutions
During the Holidays, window displays remind us how hard brands work to create the most appealing...
Brand Experience
UIUX of Designing Retail Spaces
Imagine a store where the product never changes. Displays are monotonous and uninteresting while...