BARBIE, LEVITA, GIVENCHY and more...

After reading this article, you'll be able to levitate your purchased "Barbie x ..." items, or browse longer from the many Barbie collabs. 

Human-full or human-free stores, in Seoul or in an airport, the result is not the same.

Lastly, we unveil the new Givenchy store in...suspense. 
Happy reading.  

LEVITA, A TECHNO THAT ALLOWS ANY OBJECT TO FLY IN A WINDOW DISPLAY HAS REVEALED ITS MAGIC CLOUD!

We've known Levita for their responsibility in making watches fly in window displays...

But they recently came out of it with a new technology: Magic Cloud "leave your audience speechless" by making anything fly. Their groundbreaking concept choreographs the levitation of objects in any desired location, indoor or outdoor.

 💡Let's create magical "Wow" effects in retail for Displays, Malls, Events, Fashion shows, and more!

SOURCE: LINKEDIN LEVITA

OVER 100 BRANDS PARTICIPATED IN THE BARBIE FEVER

The "Barbie the Movie" fever has taken the Internet and retail industry by storm! 
Several renowned brands have jumped on the Barbie bandwagon to create unique experiences and products. These collaborations showcase the immense power of nostalgia and playfulness in connecting with customers.
Airbnb hosted Barbie's Malibu Dreamhouse, but with a twist – this time, Ken took charge, delighting Barbie fans with a fresh perspective.
NYX Professional Makeup introduced a special Barbie-inspired makeup collection, adding a touch of glam to the beauty industry.
Zara, too, joined the trend, offering Barbie-inspired outfits that allowed shoppers to embrace Barbie's timeless fashion sense.
By tapping into iconic and beloved characters like Barbie, brands can create lasting impressions, stir excitement, and forge stronger connections with their target audience.

💡 Embracing such collaborations can be a valuable strategy for retail professionals to enhance their brand's appeal and reach.

SOURCE: MODERN RETAIL, REUTERS, TIKTOK

HUMAN-FREE RETAIL IS NOT RISK FREE 

Asia News discusses the increasing prevalence of human-free retail systems, like self-checkout and cashier-less stores. While automation offers benefits such as efficiency and cost reduction, it also presents risks, including technical malfunctions, security vulnerabilities, and potential unemployment. Retail professionals must focus on maintaining customer trust, providing personalized experiences, and finding a balance between automation and human interactions.

Collaboration between technology providers and retail experts is vital to address concerns and ensure sustainable success in the industry.

SOURCE: ASIA NEWS

INFLYTER: AN ALTERNATIVE SHOPPING METHOD THAT INCREASES CONVERSION AND REACHES NEW CLIENTS

Inflyter's departure duty-free shopping and pick-up on arrival feature aims to transform the traditional travel retail landscape. 

Upon reaching their destination, passengers can effortlessly collect their duty-free purchases at designated locations within the airport. This streamlined process eliminates the need to carry items during the journey, providing greater convenience and reducing potential travel hassles. It not only enhances the travel experience for passengers but also presents revenue opportunities for airports and retailers. By offering personalized shopping options and optimizing duty-free sales, airports can tap into a new avenue for generating income.

💡Other methods to revolutionize travel retail?

SOURCE: FORBES

GIVENCHY UNVEILS ITS FIRST STORE ON ICONIC RODEO DRIVE

Givenchy has recently unveiled its very first store on the iconic Rodeo Drive in Los Angeles.

The design concept combines elevated minimalism with contrasting tones and materials, seamlessly blending sharp, soft, industrial, and natural elements. Mirrored interiors illuminate the space, while a remarkable 4G sculpture conceived in collaboration with the British artist Ewan MacFarlane suspended from the cupola becomes a focal point, capturing attention with its artistic allure.

The store launch marks a significant milestone in Givenchy's history and global expansion.

💡 Let's keep an eye on Supreme who is expected to open a new store in Seoul.

SOURCE: RAINS

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