5 Euro Summer Pop-ups Destinations

With temperatures rising and consumers heading off on summer getaways, brands are gearing up for the season, certainly boosted by CHANEL's impressive $186K media impact value from their Mykonos space last year. 

This year, we're spotlighting 5 eclectic Euro Summer Pop-ups Destinations that captured our attention:

THE ENCHANTING, PARIS

📕 Miu Miu brought its "Summer Reads" project to Paris, adding a literary twist to the city's iconic bookstands along the Seine. Visitors can pick up beautifully curated books like Alba de Céspedes' Forbidden Notebook, Sibilla Aleramo’s A Woman, and Jane Austen’s Persuasion. To make the experience even sweeter, Miu Miu's pop-up includes charming ice cream carts serving refreshing popsicles in mint, aniseed, and black cherry flavors.

🍦 The Ordinary has transformed an apartment-style space in the Marais, where visitors can explore their cult skincare products in a serene, all-white setting. Though no purchases are made on-site, guests leave with a complimentary product, ensuring a memorable visit.

As you step in, you're greeted with, “Welcome to The Ordinary apartment. Make yourself at home <3,” while the side of the building cheekily announces, “Lip balms get lost. Your next one is inside.”

🇺🇸 American Tourister, the luggage and bag company, is gearing up for summer with an exciting pop-up at Monoprix on the Champs Elysées. This year, they're bringing the beach vibes of Malibu to Paris with their Soundbox and Airconic collections.  

THE DISRUPTIVE, MANSHAUSEN

Loewe is continually reinventing the norms and crafting unforgettable experiences.

While most pop-ups are setting up on sunny beaches, Loewe is charting a bold course towards the Arctic Circle, exploring fresh creative territories. Nestled at Manshausen 2.0, an extension of the renowned Manshausen Island Resort founded by legendary explorer Børge Ousland, Loewe showcases raw, authentic beauty.

This polar retreat, already a marvel, is now imbued with Loewe’s vibrant and lively spirit. 

THE MULTIFACETED, SAINT TROPEZ

JACQUEMUS is back to Saint-Tropez and launch a new boutique, restaurant, beach club, and beach pop-up. This multifaceted approach goes beyond retail, showcasing their exceptional storytelling and guerrilla marketing techniques. Jacquemus has mastered the art of establishing an authentic brand connection through bold campaigns and aesthetics that captivate media, influencers, and consumers worldwide. Jacquemus excels in experiential marketing, creating intentional and immersive experiences that set new standards in the industry. This takeover is a prime example of how Jacquemus continues to innovate and captivate its audience.

THE FUNNIEST, LONDON

This summer, The Ice Cream Project returns for its third season at The Anya Village. Featuring a new lineup of unique ice creams and sorbets, the project celebrates pantry staples like savory sauces, condiments, and biscuits.

New this year is the exclusive Blind Tasting Ice Cream Tea at the Anya Cafe, along with limited edition ice cream-inspired caps and T-shirts. This innovative and fun approach not only drives foot traffic but also boosts brand perception and engagement.

THE PERFECTIONIST, PORTOFINO

Amongst all the restaurant and beach club Dolce & Gabbana's project seems to be the most thoughtful and elegant resort takeover, setting a new standard in retail innovation. Dolce & Gabbana is set to elevate the Le Carillon Portofino Beach Club, bar, and restaurant with a seamless integration of retail and luxury.

All Summer, this venue will offer a showcase of culinary excellence at the Vesta restaurant, set against the stunning vistas of Portofino.

Every detail, from decor to menu, exemplifies D&G's commitment to timeless elegance and impeccable taste.

This takeover presents a cohesive aesthetic, crafting a fully immersive story-living experience that embodies D&G's vision of La dolce vita. 

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