PHARRELL, KERING, SUPERBOWL and more...

2023 is looking up for the retail sector.

We've selected 5 retail lookout that you should not miss in February. 

Pharrell Williams' appointment reflects Vuitton's status as a "cultural maison."

Hypebeast & The Guardian

Pharrell Williams has been appointed Louis Vuitton’s new men’s creative director, opening a new chapter for world's biggest luxury brand following the death of Virgil Abloh. Vuitton said Williams' appointment reflects its status as a "cultural maison."

Read more on BOF 

Kering Has Created a New Beauty Division

Kering Has Created a New Beauty Division. The new beauty category is set to be developed in hopes to aid Kering brands like Bottega Veneta, Balenciaga and Alexander McQueen in developing its own beauty products.

Read more on Hypebeast

$16.5 will be spent by consumers in the US on Super Bowl 

It is estimated that a total of 16.5 billion U.S. dollars will be spent by consumers in the United States on Super Bowl related purchases in 2023. These purchases include food and beverages, game-related merchandise, other apparel, decorations and televisions.

Read more on Statista

Small-Format Stores seams to be smarte

Smaller footprint stores will flourish as retailers experiment with new formats, and more. Placer, which provides location intelligence and foot traffic insights, published a report about how small-format stores can help retailers target specific audiences, experiment with new brand concepts, and maximize reach while minimizing overhead. 

Read more on Forbes

Fenty Beauty was the marketing winner of the Super Bowl

One of the biggest marketing winners of the Super Bowl was not one of the 50-plus advertisers paying for commercial time during the game. Rather, it was Rihanna’s beauty line Fenty Beauty and her lingerie brand Savage X Fenty that scored big on Sunday following the singer’s half-time show performance. Following the promotion, Google searches for Fenty Beauty rose by 833 percent, making it the fourth most searched topic of the evening. 

Read more on Fashion United

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