Effective Visual Merchandising tips
Visual merchandiser has a key role within a brand as it is a guarantor of visual identity and the...
VALENTINO, SEPHORA, COACH and more...
VALENTINO, SEPHORA, COACH and more...
They are hot, and almost all pink, these are the retail lookout of March.
THE CRAZE FOR Non-standard installations
While dematerialized initiatives are multiplying in the metaverse, many luxury Maison are also betting on hyper-physicality. This trend is illustrated by XXL operations in urban spaces and heritage sites.
Gucci takes over the Tokyo Tower.
Burberry reproduces its famous tartan pattern on wild landscapes.
Valentino is multiplying its hallucinatory pink activations around the world.
Bottega Veneta went all out and bigger than life lettering on the Great Wall of China last year...
For "le journal du luxe", these operations are not physical, as nobody can really visit these stores. This is hyper physicality in the service of the virtual influence through exceptional pictures.
SEPHORA has landed in the UK
After 17 years of absence, Sephora, the renowned beauty retailer, is finally launching in the UK. After years of anticipation, British beauty lovers will soon have access to Sephora's vast range of makeup and skincare products. The company's expansion into the UK market comes as no surprise, given the booming demand for high-quality beauty products.
But the question remains, how will Sephora's entry into the UK market affect the local beauty industry? Will it disrupt the current market, or will it create new opportunities for other brands?
One thing is certain: Sephora is sure to make a splash in the UK beauty scene.
COACH celebrates history & heritage with a fully experiential pop-up
Coach continues to celebrate its #Tabby bag worldwide. After creating a Roving Ice Cream Van, the team Borrows, no more and no less, an NYC train to transport through ages and spirits in a series of cleverly decorated cars (often called "coaches" in English). The brand invites to get away from it all to better connect.
Jimmy Fairly 3000 🚀
Jimmy Fairly presents his spaceship: Jimmy Fairly 3000 🚀 The universe inspired its creator, Antonin Chartier, well surrounded by a creative team, to celebrate the 100th Jimmy Fairly boutique! Just like a Stanley Kubrick movie, the brand propels its radiance across dimensions.
As an added bonus, the 100th boutique features recycled, bio-based designs, and a recycling capsule to bring your old eyewear back to life.
The key words: the unique and immersive customer experience with an extreme WOW effect.
$2 billion: L’Oreal SA & Permira are competing for Aesop
Aesop, the Australian-based luxury skincare brand, is up for sale, and private equity firms like L'Oreal and Permira are among the potential buyers (Shiseido and LVMH are also on the list). This news raises several questions for the industry: how will Aesop's sale impact the brand's identity and image? Will its focus on sustainability and natural ingredients remain intact under new ownership?
Let's consider the potential impact of such acquisitions on the values, ethics, and identity of this beauty brands.
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