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Caroline Image

Caroline

I am a Brand Image leader working in Retail and tech passionate about 360° storytelling. I'm also keen on travel and wildlife. I have a strong experience in building and implementing communications strategies (consumer, corporate, BtoB, social media) consistent with marketing levers and business needs. I have always been working in fast-paced environments and have experienced early days of companies that have known tremendous growth.

Merchandising tips

How planograms can help visual merchandisers save 70% of time?

Digitising your merchandising execution is not an option anymore. You need to be able to create,...
social media
Retail trends

Merchandising evolution with social media

Social media, a word that we often use these days, is the reality platform from where we get the...
Brand Experience

Brands that care about their customers

In a time where everything is accessible on our phones, where the offer is bigger than demand, it´s...
COCO HEADER
Retail trends

New Definition of Luxury for millennials

Millennials are becoming the most valuable luxury consumer segment. Together with the younger...
sweet dreams
Retail trends

Retail Experience Vs Relationship

What do my customers want? The savviest retailers have always been asking this question to...
Merchandising tips

Effective Visual Merchandising tips

Visual merchandiser has a key role within a brand as it is a guarantor of visual identity and the...