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Caroline Image

Caroline

I am a Brand Image leader working in Retail and tech passionate about 360° storytelling. I'm also keen on travel and wildlife. I have a strong experience in building and implementing communications strategies (consumer, corporate, BtoB, social media) consistent with marketing levers and business needs. I have always been working in fast-paced environments and have experienced early days of companies that have known tremendous growth.

Retail trends

TOP 5 CAPTIVATING STORE OPENINGS OF THE MONTH

This month, we're focusing on 5 store openings. Not necessarily the most popular, but in our...
Travel Retail Millenials
Retail trends

MILLENIALS DRIVING SALES IN THE TRAVEL RETAIL INDUSTRY

The travel retail sector is experiencing a remarkable boom, and at the forefront of this surge are...
Brand Experience

HOW MOLTON BROWN PROFESSIONALIZED PLANOGRAM CREATION, AND MUCH MORE

Read this article in French. Jessica Terry, Senior Manager Visual Merchandising & Store Design at...
Brand Experience

13 MEMES ONLY VISUAL MERCHANDISERS WILL UNDERSTAND

From juggling with stocks to facing a general absence of appreciation for their artistry, visual...
Retail trends

BARBIE, LEVITA, GIVENCHY and more...

After reading this article, you'll be able to levitate your purchased "Barbie x ..." items, or...
Retail trends

LET'S NOT TALK ABOUT THE DAMOFLAGE, AND SHIFT TO THE RETAIL TRENDS OF JUNE

Let's not talk about the famous Damoflage, or that crazy Pixel trend on the rise, let's not talk...
Merchandising tips

PRESS THE RETAIL EXCELLENCE BUTTON

French version Devising a merchandising strategy is one thing, ensuring its successful...
Brand Experience

North Face, Vans, and Specialized: Pushing the line of Visual Merchandising Software for Optimal Strategies

Am I teaching you something when I say that visual merchandising plays a pivotal role in the...
Retail trends

Retail lookout of May: it all happened in California

The Californian dream blows a pastel wind on the month of May. A fresh wave of store openings,...