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Caroline Image

Caroline

I am a Brand Image leader working in Retail and tech passionate about 360° storytelling. I'm also keen on travel and wildlife. I have a strong experience in building and implementing communications strategies (consumer, corporate, BtoB, social media) consistent with marketing levers and business needs. I have always been working in fast-paced environments and have experienced early days of companies that have known tremendous growth.

Merchandising tips

Visual Merchandising: 5 Key Tips to Master the Art of Second-Hand

French version Second-hand racks among current collections? I'm encountering them more and more on...
Retail trends

Have you seen a dragon? 5 hot retail news for January

In case you missed it, dragons have invaded the retail planet this month. This invasion confirms...
Merchandising tips

4 DIGITAL BOOSTS FOR STRESS-FREE STORE OPENINGS

Opening a new retail store can be a logistical nightmare: from conceptualizing the store design to...
ASICS 3D Planogram
Brand Experience

HOW ASICS ENHANCES INSTORE CUSTOMER EXPERIENCE

Read this article in French. In order to fulfill the objective to grow their position in the highly...
Travel Retail Millenials
Retail trends

MILLENIALS DRIVING SALES IN THE TRAVEL RETAIL INDUSTRY

The travel retail sector is experiencing a remarkable boom, and at the forefront of this surge are...
Brand Experience

HOW MOLTON BROWN PROFESSIONALIZED PLANOGRAM CREATION, AND MUCH MORE

Read this article in French. Jessica Terry, Senior Manager Visual Merchandising & Store Design at...
Brand Experience

13 MEMES ONLY VISUAL MERCHANDISERS WILL UNDERSTAND

From juggling with stocks to facing a general absence of appreciation for their artistry, visual...
Merchandising tips

PRESS THE RETAIL EXCELLENCE BUTTON

French version Devising a merchandising strategy is one thing, ensuring its successful...
Brand Experience

North Face, Vans, and Specialized: Pushing the line of Visual Merchandising Software for Optimal Strategies

Am I teaching you something when I say that visual merchandising plays a pivotal role in the...