Measuring the Effectiveness of Visual Merchandising Strategies
Visual Merchandising (VM) is a tool and practice for serving the customer, to make shopping inspiring and to increase sales. But, as with any...
Retail trends
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Brand ExperienceRetail trendsFive Companies Redefining VM’s Sustainability Brief
Somewhere between bespoke fixtures and a store’s next-best hit lives retail's most disposable... -
Retail trendsHow Top Visual Merchandisers Stay Inspired and Ready for 2026
How do you keep your creative brain fresh when collections keep rolling out, marketing briefs speed...
Merchandising tips
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Merchandising tipsWhy Visual Merchandising Theory Is So Important
Visual Merchandising Is Not “Fluffy” — It’s Strategic Visual merchandising is a contradictory... -
Merchandising tipsPRODUCT ASSORTMENT IN CONCEPT STORES: 7 BEST PRACTICES
French version If there’s one retail world where building the product assortment is most complex,...
Brand Experience
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Brand ExperienceInside The North Face’s Retail Evolution
[INTERVIEW - Sofia Mincuzzi, Visual Merchandising Coordinator, The North Face] Visual Merchandising... -
Brand ExperienceRetail trends
Five Companies Redefining VM’s Sustainability Brief
Somewhere between bespoke fixtures and a store’s next-best hit lives retail's most disposable...