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Katy Trodd

How Visual Merchandising Is Changing the Outlet Retail Experience!

One of the certainties of working in visual merchandising is that nothing is ever certain. Retail has seen some huge changes in the last decade, some expected, many unprecedented. The ability to change and adapt the ‘look and feel’ of a brand has...

5 Lessons Visual Merchandisers can learn from Cultural Retail

Cultural venues such as museums, galleries and other tourist spots are bursting back into life...

Visual merchandising for the metaverse

As is customary, January has seen us inundated with trend predictions for life in 2022 and beyond....

HOLIDAY OMNI-CHANNEL MARKETING CAMPAIGNS

Considering that ‘omni-channel’ has become such a buzz word in retail over the last few years,...

Review of London's Xmas Windows of '21

Christmas 2021 has a lot to make up for. After the damp squib that was last year’s celebrations,...