Retail lookout of May: it all happened in California

The Californian dream blows a pastel wind on the month of May. A fresh wave of store openings, events, and innovation. Let's dive in 💦 

WHY DID THE CHANEL RESORT SHOW TAKE PLACE IN LOS ANGELES?

To match with the opening of the new 30,000-square-foot, four-floor flagship at the corner of Rodeo Drive and Brighton Way.
The store, designed by Peter Marino is now qualified as the largest Chanel boutique in the US, out-sizing the Miami Design District space. 
A number of commissioned artworks, all selected by Marino in collaboration with Chanel, not only signal its close alignment to the arts, but also further elevate the shopping experience : Delos & Ubiedo, Michael Rovner, and many more.
The new Chanel boutique carries the full range of products. Additionally, unique pieces we can only dream to be the Monsieur Beverly Hills Edition watch or a specially designed pair of butterfly-shaped sunglasses will be presented in store. And that’s still not all…

SOURCE: SUPERFUTURE

THE PERFECT BLEND OF CATCHY EXPERIENCE AND INSTAGRAMMABLE SPACE 

At 52 Boulevard de la Croisette, Nespresso installs a Californian coffee shop, ideally located with its feet in the sand. Dressed in palm trees, cactus, pastel tones and neon lights, the Nespresso beach invites festival-goers to take a gourmet break in the heart of California, with an air of Palm Springs.

This is the perfect opportunity to unveil all the brand's new products and to elevate customer sun-filled experience.

SOURCE: SHOPDROP DAILY & NESPRESSO

BEAUTY: 6% GROWTH IN GLOBAL RETAIL SALES, ACCORDING TO THE LAST McKINSEY & BOF REPORT

BoF and McKinsey are zeroing in on the rapidly evolving $427 billion beauty industry with a new report: The State of Fashion: The New Face of Beauty.

Some insights: 

- The beauty industry is currently experiencing a period of significant growth, with an estimated compound annual growth rate of 6% in global retail sales from 2022 to 2027, marking a new era of expansion.
- The global growth encompasses various sectors: skincare, fragrance, color cosmetics and hair care, all expected to grow globally between 2022 and 2027.
- With China's dominance in the beauty industry diminishing and the United States becoming more competitive, international companies are actively searching for new markets to expand their reach. India and the Middle East have emerged as promising destinations for diversification and growth.

This report is expanded by an in-person beauty forum in the Napa Valley. 

SOURCE: BOF

CALIFORNIAN BRAND, GAP, IS IN TURMOIL IN EUROPE

Gap France was placed in receivership at the beginning of March, facing liabilities of nearly 6 million euros.

Among the four candidates, the court has chosen the British group JD Sports to take over 9 of the 20 Gap stores in France as well as 214 of the 366 employees. What about the rest of the stores?

JD Sports (via Spodis) is definitely active in the country, as it has just indicated its intention to buy the sneaker brand Courir.

SOURCE: FASHION NETWORK

MEET THE FINALISTS OF THE 2023 LVMH INNOVATION AWARD

Livi, LVMH’s new Face of Innovation unveils the 18 startups that will join the LVMH Lab at Viva Technology. 
In the Omnichannel & Retail Category, have been selected: 
_CHATLABS: AI-powered hyper-personalised and highly-converting social commerce experiences
_EKOO: Voice product descriptions and reviews on product pages
_SAVE YOUR WARDROBE: Repair and care service infrastructure platform provider

SOURCE: LVMH

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