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The power of Storytelling in Visual Merchandising

We’re living – and shopping – in the new customer experience economy. From Apple’s Town Square to...

Communicating the Brand: The Vital Role of Visual Merchandising

As brands and retailers increasingly look to pour more money into their online presence, there is a...
Sustainable Stella MCcartney Store IWD Merchandising BLOG

How to Take Your Retail Spaces to a Sustainable Level

The times when a brand's only purpose was to produce and sell goods are ancient history. Keeping up...

Retail Insights 2021

We are now in 2021 and we are all painfully aware of the elephant in the room- 2020 left a mark on...

5 Common Challenges of Visual Merchandisers

Let's be real. Everything could be about visuals. Before we can make someone listen to us, we will...

5 Most Important Elements of Visual Merchandising

Creating a compelling visual concept to advertise your brand, product or services takes a series of...

Year of the Ox: retail opportunities

Xin nian kuai le! Happy Lunar New Year! On February 12, 2021 we will officially enter into a new...

7 Inspiring Visual Merchandising Tips from Leading Experts

With visual merchandising, there is an insatiable need to surprise and inspire customers. There are...

Measuring the Effectiveness of Visual Merchandising Strategies

Visual Merchandising (VM) is a tool and practice for serving the customer, to make shopping...

From Planograms to Point of Sale: 13 Key Visual Merchandising Terms

Visual Merchandising is as much of an art as it is a science in finding the most captivating and...