Retail & hotels: another step to experiential retail Does the merger of retail and hotels sound an unfamiliar endeavor or brings out the expression of excitement within you? How this unification is...
Brand Experience The story behind Dior Travel Retail Americas' VM Star Program Dior needs little introduction. Its travel retail network is another matter: a constellation of...
Brand Experience 10 hours of planogram work, cut in half. Here's how one French pharma lab did it. Ultra-competitive, with an ambivalent customer journey from beauty products to healthcare products,...
Retail trends What Every Boutique Concept Reveals About the Brand Behind It French Version RETAIL IS NOT DEAD! Retail never stops reinventing itself, surprising and...
Retail trends Minimalism and Quiet Luxury Are on Their Way Out. Now, Gen-Z Is Inspired by Maximalism and Fun Fashion Gen-Z shopping patterns In a report from the Business of Fashion, Gen-Z’s personal style is...
Merchandising tips A Complete Guide to Creating Makeup and Cosmetics Displays That Convert The Speed of Product Discovery Today Having creative and well-stocked shelves is a best practice in...
Merchandising tips Why Visual Merchandising Theory Is So Important Visual Merchandising Is Not “Fluffy” — It’s Strategic Visual merchandising is a contradictory...