2023 is looking up for the retail sector.
We've selected 5 retail lookout that you should not miss in February.
Hypebeast & The Guardian
Pharrell Williams has been appointed Louis Vuitton’s new men’s creative director, opening a new chapter for world's biggest luxury brand following the death of Virgil Abloh. Vuitton said Williams' appointment reflects its status as a "cultural maison."
Kering Has Created a New Beauty Division. The new beauty category is set to be developed in hopes to aid Kering brands like Bottega Veneta, Balenciaga and Alexander McQueen in developing its own beauty products.
It is estimated that a total of 16.5 billion U.S. dollars will be spent by consumers in the United States on Super Bowl related purchases in 2023. These purchases include food and beverages, game-related merchandise, other apparel, decorations and televisions.
Smaller footprint stores will flourish as retailers experiment with new formats, and more. Placer, which provides location intelligence and foot traffic insights, published a report about how small-format stores can help retailers target specific audiences, experiment with new brand concepts, and maximize reach while minimizing overhead.
One of the biggest marketing winners of the Super Bowl was not one of the 50-plus advertisers paying for commercial time during the game. Rather, it was Rihanna’s beauty line Fenty Beauty and her lingerie brand Savage X Fenty that scored big on Sunday following the singer’s half-time show performance. Following the promotion, Google searches for Fenty Beauty rose by 833 percent, making it the fourth most searched topic of the evening.
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