Effective Visual Merchandising tips
Visual merchandiser has a key role within a brand as it is a guarantor of visual identity and the...
TOP 5 CAPTIVATING STORE OPENINGS OF THE MONTH
TOP 5 CAPTIVATING STORE OPENINGS OF THE MONTH
This month, we're focusing on 5 store openings. Not necessarily the most popular, but in our opinion the most intriguing, interesting or innovative of the month.
Happy reading.
SOHO WELCOMES BACK AN ICON
Over a decade since it shuttered its Grand Street boutique, Yohji Yamamoto has orchestrated a triumphant return to Soho, arguably the most sought-after shopping district for fashion-forward enthusiasts in New York City. This new retail enclave occupies a sprawling 150-square-meter (1,615-square-foot) unit on the ground floor of a six-story residential edifice.
A COMMUNITY-DRIVEN STORE IN MUNICH
Stone Island's Munich store, designed by AMO, blurs the lines between futuristic aesthetics and community integration. This 360-square-meter space features captivating materials like stainless steel and ethereal ceiling light boxes. More than a store, it's a "part store, part community hub" with a multi-functional auditorium for public events, strengthening the brand's community bond.
This approach taps into trends like Community Engagement, Conceptual Store Design, and Brand-community Synergy. It highlights the importance of community-driven retail to differentiate in a competitive market, inviting the design industry to create similar spaces.
SOURCE: STONE ISLAND
NESCAFÉ: A PIONEER POP-UP USING 3D-PRINTED
The Nescafé Dolce Gusto Neo store in São Paulo, Brazil, offers a unique and sustainable retail experience. This pop-up cafe, a first-of-its-kind in Latin America, showcases an eco-friendly 3D-printed design using glued laminated timber from reforested pine trees.
It represents a new trend in sustainable 3D-printed pop-up that combine style and eco-consciousness. It's a testament to innovative retail experiences that prioritize sustainability while maintaining an open and inviting atmosphere. Inspired by the profile of a coffee flower, its design reflects the growing trend of nature-inspired aesthetics in architectural designs.
The Neo Store also sets a precedent for sustainable coffee retail. It underscores the potential for innovation in green technology through its use of 3D printing and sustainable materials, presenting opportunities for future projects in this direction.
A BOUTIQUE INSPIRED BY THE HUMAN EYE'S UNIQUE GREEN SENSIBILITY
El Departamento, the architecture and interior design studio, has transformed PJ.Lobster's optical boutique in Barcelona, with a concept rooted in the human eye's exceptional ability to distinguish shades of green. Inspired by Charles and Ray Eames' documentary 'Powers of Ten,' which explores various scales of matter. The redesign embodies "texturized minimalism" and "raw high-tech," creating an interior that seamlessly oscillates between softness and hardness, while bespoke furnishings elevate the high-tech ambiance.
El Departamento's thoughtful zoning ensures that each area serves customers uniquely, from product displays to intimate visual examinations. In this compact space, they've masterfully blended distinct atmospheres, creating an optical boutique that's truly exceptional.
EYES ON: FRESHIPPO
Freshippo plans to debut an entirely new model in Shanghai.
Housed in a 60-floor skyscraper complex in the heart of the city, the inaugural Black Label store will offer consumers a boutique grocery experience featuring upmarket products from around the world.
The Black Label store will open ahead of the Mid-Autumn Festival, which lands on Sept. 29 this year.
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