LET'S NOT TALK ABOUT THE DAMOFLAGE, AND SHIFT TO THE RETAIL TRENDS OF JUNE

Let's not talk about the famous Damoflage, or that crazy Pixel trend on the rise,
let's not talk about the Jacquemus beach or Beyonce's Coperni cape.
Let's shift our focus to the exciting retail trends unfolded in the month of June.

REGENERATIVE AGRICULTURE IS GAINING ATTENTION

Vogue Business discusses how regenerative agriculture can help farmers combat climate change. By focusing on soil health, biodiversity, and carbon sequestration, regenerative practices offer a sustainable and resilient approach to farming. This aligns with the efforts of fashion brands like Armani, which has started experimental cotton cultivation in Puglia, Italy. Armani's initiative aims to promote sustainable and traceable cotton production, reducing the environmental impact of the fashion industry. By partnering with agronomy experts, Armani seeks to implement innovative cultivation techniques and responsible farming practices.

Adoption of regenerative agriculture faces challenges like financial barriers, education gaps, and lack of policy support. Collaboration is needed for widespread implementation. 

 💡 How can the fashion industry collaborate with farmers and agricultural experts to scale up regenerative practices and make them more accessible?

SOURCE: VOGUE BUSINESS & FASHION NETWORK

CAN PICKLEBALL SAVE SHOPPING MALLS?

Pickleball, the rapidly growing paddle sport, might just hold the key to reviving struggling shopping malls. By repurposing spaces for pickleball courts, malls can attract new foot traffic and engage customers. Successful examples showcase increased visits and highlight the potential of integrating recreational activities. 

Picklemall plans to open 50 locations nationwide, driven by the sport's popularity and strategic growth strategy. However, the fate of shopping malls remains uncertain as consumer preferences shift towards unique experiences.

💡 Can recreational activities truly revive shopping malls?

SOURCE: PYMNTS

CASETIFY: KONNICHIWA OSAKA! 🇯🇵

Casetify, with a $300 million revenue in 2022, has set a goal to become a $1 billion company by 2025. To achieve this, the brand is embracing an omnichannel approach, expanding into physical retail. They have opened 10 stores since December, including recent pop-ups in New York City and Santa Clara.

Now, Casetify is launching a new Flagship store in Osaka, Japan.

With a focus on local collaboration and an aim of bringing the allure of the dynamic Shinsaibashi neighborhood into the store, André Fu has re-imagined the craftsmanship of traditional Japanese Shoji lanterns as a nexus between the local landscape and the vibrant world of popping colors that the CASETiFY brand is known for.

💡 What will be the local details for their next US Store?

SOURCE: CASETIFY

POTTERY BARN LAUNCHES FREE IN-STORE DECORATING CLASS SERIES ACROSS FULL FLEET OF STORES

Pottery Barn has introduced a new concept called "Design Crew Live," offering free in-store design consultations. This service aims to enhance the customer experience by providing personalized assistance with home décor projects. Customers can book appointments with experienced designers who will offer expert advice and guidance. The initiative reflects Pottery Barn's commitment to customer satisfaction and provides valuable insights for retail professionals and visual merchandisers looking to enhance their service offerings and engage with customers on a deeper level.

💡What's another way to bring customers into stores?

SOURCE: BUSINESS WIRE

EMIRATES UNVEILS GLAMOROUS COLLAB WITH DIOR & DAVINES FOR CABIN'S CREW'S BEAUTY HUB

Emirates has partnered with Dior and Davines to create a beauty hub exclusively for its cabin crew. This beauty and wellness oasis provides Emirates cabin crew with a welcoming and inclusive environment to ask questions pertaining to hair styling, makeup, skincare, fitness and nutrition, and more.

💡 A way for Emirates to attract new recruits and control its brand image
💡 A source of inspiration for retail brands 

SOURCE: LIPSTICK AND LUGGAGE

Follow IWD on Facebook, LinkedIn, and Instagram or subscribe to our newsletter.