Yenia Hernández Fonseca is a writer, personal shopper, visual merchandiser and experiential designer with over a decade of experience working with globally recognised fashion designers, high-end speciality stores, and premium service companies in the international luxury space. She's written several byline pieces for The Psychology of Fashion, Karalyte, and BIAS: Journal of Fashion Studies, and has been quoted by New York Magazine's The Strategist, Women's Wear Daily, Footwear News, Yahoo! Finance, Bustle, and more. Fonseca is also the founder of @RockFashionHistory, a fashion studies Instagram account that explores the relationship between fashion and identity in rock and roll culture.