In this era of ecological awareness, advertisers are seeking to reinvent their practices to satisfy increasingly conscious consumers. At the heart of this evolution, a generation determined to innovate is proposing sustainable materials, contributing to the reduction of the ecological footprint and offering a more responsible shopping experience. Discover these unique and innovative materials that could, with the commitment of advertisers, transform the design and perception of in-store advertising. Creatives, designers, architects, and project managers: let yourself be inspired by these innovations!
“Sustainable design today aims to create less polluting, less energy-consuming, and more local solutions. In short, it's about offering a similar product, but in a 'less bad' way." Morgan Guyader, Co-founder of Malakio.
Morgan Guyader, Co-founder of Malakio. Interview below.
Le Pavé® is a material entirely composed of plastic waste collected in France, without any added resin. Ranging from soda bottle caps to shampoo packaging, various high-density polyethylene (HDPE) waste items are ground or transformed into regenerated material, then melted to create panels.
Le Pavé® can be cut, drilled, chamfered, sanded, and in some cases, thermoformed. Its handling is as easy as wood, making it adaptable for multiple uses.
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LE PAVÉ Applications: Furniture |
Characteristics: 100% French manufacturing |
Malàkio composite is made up of approximately 60% recycled shells and 40% mineral matrix. The shell waste, collected locally and ground in Brittany, offers exceptional customization due to its various granularities. The appearance of the creations can be customized based on the type of shells, the size of the grind, the proportion of shells, the added natural pigments, and the desired finishes.
« Last year, the team at HKF France contacted us about an ambitious project: the production of 500 responsible and sustainable brand elements for Roxy, part of the Boardrider's group.
The goal of this project? To offer creations that resonate with the brand's maritime world and its commitments to environmental preservation.
The geographical proximity of our workshop in Nantes to their European stores, the recycled composition of the material, and the low-tech process were all important factors for the project's decision-makers.
One ton of mixed shell waste was saved from incineration.
The impacted sectors include: reduction of transport, recycling of lost resources, structuring of French jobs, and potential reduction in the extraction of raw materials.»
Morgan Guyader, Co Founder of Malakio
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MALAKIO Applications: Worktops |
Characteristics: 100% French manufacturing (Brittany):60% recycled shells - 40% mineral matrix Sustainable, without solvents or chemicals Low carbon impact and approximately neutral energy consumption Minimum thickness of pieces: 8mm, maximum length: 2000mm Can be drilled, screwed, sawed, molded Waterproof and Heat resistant Creative freedom in customizing shapes, sizes, and visual effects |
Adaozañ aims to transform apple marc, a by-product of cider production, into a valuable co-product.
This natural eco-material, similar to cork but workable like wood, is ideal for various applications: objects, furniture, coverings... It can also be molded.
The range of ochre colors results from the natural oxidation of the marc. The different textures, based on the granularity of the marc, range from raw, resembling vegetable leather, to ground, similar to cork or particle board.
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ADAOZAN Applications: Wall coverings |
Characteristics: Eco-design |
Pierreplume® designs recycled textile materials for architecture and design, all made in France from recycled fibers sourced from France and Belgium.
Very aesthetically pleasing, these materials support creators in promoting environmentally friendly projects and designs. These materials highlight the often untapped potential of recycled textile fibers.
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PIERRE PLUME Applications: Wall coverings |
Characteristics: Eco-design |
As environmental awareness strengthens, the use of eco-responsible materials becomes a major trend in the retail sector. Utilizing these innovative materials allows brands to rethink their point-of-sale marketing strategies. These materials meet the growing expectations of consumers concerned about the ecological impact of their purchases.
By leveraging these new options, retailers not only create visually appealing sales spaces but also contribute to the preservation of our planet. Thus, they shape the future of retail in a sustainable and responsible manner.
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