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Ray Ko

Ray Ko has been creating effective visual merchandising and interior design strategies for retailers for more than 20 years. Today, he is the senior ecommerce manager for shopPOPdisplays, a leading designer and manufacturer of stock and custom acrylic product.

What is a planogram in retail?

Creating compelling, aesthetically pleasing store displays that shoppers can’t resist is an art and a science. People are naturally drawn to displays that entice or intrigue them, and coming up with displays that do so brings together a store...